Ernie Lansford is an experienced Musicial Instrument/Pro Audio industry sales executive who is currently on assignment with LOUD Technologies as Director of Sales–North America. Lansford leads a group of 15 independent sales rep firms representing LOUD’s family of brands (Mackie Designs, Alvarez Guitars, Crate Amps and AMPEG Bass Amps).


Lansford’s expertise is varied, having held middle and senior sales management position with both high-profile and newly launched companies.

As a sales leader-executive, Lansford has lead sales organizations of inside and outside sales reps. He has developed successful compensation and incentive sales programs resulting in goal achievement.

Lansford has planned and directed national and international sales meetings and trade shows with success. He is recognized as a leader of professional development programs by his peers and professional development consultants outside the Mi/Pro industry,

As an author, Lansford’s Op-Ed articles were published in Music Inc Magazine, Pro Sound News and IAG America Dealer Newsletter. He was a regular contributor to PLAYback Magazine a publication of International Music Products Assn (NAMM) from April 1998 to Dec 2000. He blogs a weekly Thought For The Week @ Ernielansford.biz. Lansford’s creed and mantra is “Customer Success is the Mission, Celebrated Partnership is the goal”

Lansford is certified by John C Maxwell Leadership University as a business development and leadership coach. As a certified and licensed coach, Ernie is authorized to teach and utilize John C Maxwell’s Leadership Curriculum and resources

Since 1989 Lansford has produced and hosted Java Jazz and Praise…Inspirational Jazz with a message aired on faith based terrestrial radio stations in 9 small markets.

Ernie and Jennifer Lansford were married in 1968 and have reared two children. They are the happy grandparents of 4 boys and 1 girl. The Lansford’s reside in WA, GA and FL

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